The presentation focuses on transforming veterinary practice for the 21st century, addressing the evolving needs of veterinary professionals and pet owners. It highlights the challenges faced by vets, including high workload pressures and retention issues.

Transforming Veterinary Practice for the 21st Century.

Key themes include:

• Understanding the changing demographics and expectations of pet owners, especially Millennials and Gen Z, who seek fast, transparent, tech-enabled, and empathetic care for their pets.

• Emphasizing communication as the "third medical skill" essential for effective veterinary care, alongside biomedical knowledge and procedural skills.

• Encouraging collaboration across the industry to move from awareness of challenges to actionable solutions that enhance workforce wellbeing and meet rising client expectations.

The overall goal is to spark ideas and conversations that help veterinary practices thrive in a changing landscape, delivering better health outcomes for pets and sustainable growth for clinics.