Speakers

Annalene Schäfer is Head of Product for iRecall at Virtual Recall, a Zoetis company, dedicated to transforming veterinary client communication. With experience across marketing, sales, and business operations in animal health, Annalene leads with a passion for data‑informed decision making, shaping the strategic direction and delivery of iRecall—a smart reminder and engagement platform that improves pet health outcomes and practice efficiency. Her focus on translating meaningful insights into product impact ensures iRecall continuously understands what works—and why—so clinics can engage clients more effectively and at scale, driving and sustaining footfall within veterinary practices.